Content marketing further helps directly in targeted advertising. it is imperative to work out a content plan. And it’s better to generate a content plan for a business from the very beginning of the business. Take your phone, iPhone and take pictures of everything that happens in your business. You should also make a wiki page to get more traffic to your website. This is just the minimum set of what you need. If you do not have time to generate content, search for photos, shoot videos, then you can safely delegate this task to an agency, or to some freelancer, or hire a separate specialist who will do this. What do you prefer?